SEMENIK,RICHARD J <br/><br/>
PROMOTION & INTEGRATED MARKITING COMMUNICATION 

 - 2ND 
 - NEW DELHI  THOMSON  2002 
 - 579 
<br/><br/><label>ISBN: </label>978912403728 
<br/><br/><label>Dewey Class. No.: </label>650  / PRO-S