Gupta, C. B.  <br/><br/>
Marketing Management: 7th Edition 

 - 7th 
 - New Delhi  Sultan Chand & Sons  2004 
 - 8.89P. 
<br/><br/><label>ISBN: </label>9788170149613 
<br/><br/><label>Dewey Class. No.: </label>658  / GUP/M