MODERN ADVERTISING MANAGEMENT (Record no. 27730)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00409nam a2200181Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250723123326.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200615s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788189915582 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MUIT |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 650 |
| Item number | MOD-B |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | JAIN.J.H |
| 245 #0 - TITLE STATEMENT | |
| Title | MODERN ADVERTISING MANAGEMENT |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1ST |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | NEW DELHI |
| Name of publisher, distributor, etc. | REGAL PUB |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 425 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | School of Management | Maharishi School of Business & Management (Lucknow) | Maharishi School of Business & Management (Lucknow) | R67S3 | 06/15/2020 | 1350.00 | 658 | SOM0182 | 06/15/2020 | 06/15/2020 | Reference Book |
