SHUBHENDU SHEKHAR SHUKLA2026-05-182021http://164.52.212.154:4000/handle/123456789/9Guide Dr. Sandhya SinhaAN EMPIRICAL STUDY TO KNOW THE DEGREE OF CONSUMER LOYALITY AND THEIR PREFERENCES TOWARDS PATANJALI PRODUCTS WITH SPECIAL REFERENCES TO LUCKNOW REGION OF UTTAR PRADESHThesis